Carling Has Ended Its Sponsorship Of The Reading And Leeds Festivals
The Carling brand has become synonymous in recent years with live music, the academy clubs up and down the country, and the Reading and Leeds festivals, which they have sponsored for nine years.
Today it was announced that that partnership would be ending, with both parties ending it gracefully by mutual consent.
In a statement, Festival Republic’s Melvin Benn said:
“This marks a happy turning point in the festival’s history with Reading Festival reclaiming its name after the Carling Weekend association.”
This seems a shame because Carling, rightly or wrongly, have been responsible for a definite upsurge in popularity of live gigs, and these two festivals have done well as a result.
The Reading and Leeds festivals will be going ahead as normal, over the August bank holiday weekend as always, and the details and line up are expected to be announced soon.
Tags: British, Carling, Carling-Weekend, Festival, Leeds, Live, Music, reading, UKRelated Stories
POSTED IN: Announcements, Festivals, Industry, News
1 opinion for Carling Has Ended Its Sponsorship Of The Reading And Leeds Festivals
Phil
Nov 28, 2007 at 4:22 am
Ooh… maybe we’ll get some real beer at next year’s festival then!
That is kind of a shame as Carling do seem to do a lot for live music and they have sponsored Reading and Leeds since I started going. I wonder who will replace them.
Oh, and don’t talk rubbish :-P
The line ups are never released until 15 minutes before tickets go on sale and that’s normally in April, not “soon”!
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